Software as Craft

We are a small, boutiquey digital agency and software development firm based in San Francisco. We approach software engineering as craft, and our people have been helping businesses achieve measurable results for well over a decade.

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Engineering Leadership

An interim CTO or fractional VP of Engineering to serve you now, to prevent precious months lost on your product roadmap later.

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Software Architecture

Senior engineers to help you ensure your application stack is designed and built properly, enabling scalability and reducing tech debt.

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Content Management

Our staff of editors and writers have been creating and curating content for many years, for both online and offline publications.

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Technical SEO

We cut our teeth implementing and optimizing technical SEO for some of the world's largest web sites, with tens of millions of monthly users.

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Domain Expertise

While we've helped businesses across many different markets and industries, we have key domain knowledge in a few select industries.

Music Tech

From downloads to streaming, DDEX to MixDNA, some of our folks have been working with music technology since the early days of the web—literally pioneering the early commercial systems for CD technology, audio fingerprinting and content recognition, and legal content distribution and rights management for remixer- and DJ-produced content.

Food & Drink

Our people have been curating food, drink and lifestyle content since 2005, and our principals have built 3 of the top-10 food recipe offerings in the world reaching over 60 million consumers a month, as well as several leading beverage sites.

Digital Media

We have over 2 decades of experience building large-scale digital media properties, including the content management systems and backends powering them—with traffic reaching up to 100 million unique users per month.

You're in good company.

Here's a sampling of brands and organizations our principals have worked with.